Binance has introduced a partnership with the Grammy Awards

Binance has introduced a partnership with the Grammy Awards

  • The cryptocurrency alternate Binance signed an settlement with the Recording Academy of america and have become an official accomplice of the sixty fourth annual Grammy Awards.
  • The collaboration will discover new monetization alternatives for artists and supply a recent expertise for music lovers.

Cryptocurrency alternate Binance turned a accomplice of the sixty fourth GRAMMY Awards, which can present Web3 options within the group of occasions all year long.

Partnership particulars

In response to Recording Academy President Panos Panay, the purpose of the collaboration is to discover new monetization alternatives for artists in addition to present new experiences for music lovers:

Because the main participant within the crypto and blockchain house and with its community-focused method, Binance is the right accomplice for the GRAMMYs and for our mission to empower music folks world wide.

Binance co-founder Yee He stated the collaboration with the award will carry blockchain and Web3 expertise experience to the leisure business. She stated:

Beginning with the Grammys, we’re excited to work along with the Recording Academy to carry recent new experiences powered by blockchain and all the good issues Web3 expertise can carry to leisure.

Particulars of the settlement can be introduced later

The sponsorship announcement comes simply days earlier than the sixty fourth annual Grammy Awards, scheduled for April 3 on the MGM Grand Backyard Area in Las Vegas. Different Grammy 2022 companions are Mastercard, IBM, Hilton, and FIJI Water. The present can be broadcast stay by CBS and Paramount+.

Binance beforehand held a free NFT token giveaway that attracted stars similar to basketball participant Jimmy Butler, businessman Jay Butlin, and MMA fighter Valentina Shevchenko.

Cryptosphere and music unite

A collaboration between Binance and Grammy can carry plenty of advantages to each worlds: cryptocurrency and music, however this isn’t the primary time that these areas meet for cooperation.

Along with Binance, the cryptocurrency alternate FTX Europe cooperated with Tomorrowland. It’s a Belgian digital dance music competition held in Growth, Flanders, Belgium since 2005. Additionally, FTX US launched the NFT assortment on Solana blockchain in partnership with Coachella music competition.

Blockchain platform Algorand sponsored the Extremely Miami music competition, one of many largest EDM music festivals held final weekend.

A rising variety of musicians have been exploring the NFT house currently. In style musician and 12-time Grammy Award winner John Legend launched an NFT music platform known as OurSong in February 2022. Different in style musicians like Madonna, Eminem, and Justin Bieber are house owners of a Bored Ape NFT.

Learn extra: Newest in NFTs: Rapper Eminem and mannequin Emily Ratajkowski be part of the occasion

Moreover, we beforehand reported that American rappers Snoop Canine and Wiz Khalifa launched ApeCoin themed music NFTs.


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