Apple rumored to launch new, probably decrease priced, Apple TV later this 12 months

Apple rumored to launch new, probably decrease priced, Apple TV later this 12 months



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Apple could launch a brand new Apple TV later this 12 months, based on Ming-Chi Kuo who suggests the brand new set-top-box could possibly be priced decrease than the present mannequin to attraction to new prospects and appeal to subscribers to paid service reminiscent of Apple TV+ and Apple Music.

“Apple will launch a brand new model of Apple TV that improves value construction in 2H22,” mentioned Kuo in a tweet on Friday. “I feel that Apple’s aggressive technique of integrating {hardware}, content material, and repair amid the recession will assist shut the hole with its opponents.”

A extra reasonably priced Apple TV would assist Apple compete with the likes of Amazon and Google who supply streaming sticks for underneath $100.

Regardless of Apple already providing entry to Apple TV+ on competing {hardware}, a extra reasonably priced Apple TV set-top-box would open up entry to the App Retailer to new customers, thus giving the corporate an incentive to contemplate a extra reasonably priced mannequin.

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